ADT Launches 2013 Safety Data Index Results Just in Time for Spring Moving Season
Boca Raton, Fla., Apr. 25, 2013– Today ADT announced the launch of its first annual Safety Data Index: a survey examining the safety and lifestyle habits of Americans, including views on home security as well as common behaviors of homeowners. Released just in time for moving season and what the National Association of Realtors is calling the largest growth in the housing market since 2009, the survey revealed that more than two-thirds of Americans (68%) polled claim a home security or automation system increases the value of a home.
“We’ve made it our business to understand the modern homeowner,” said Tony Wells, chief marketing officer at ADT. “This survey in particular helped us recognize behaviors and perceptions about safety, thereby influencing how we can tailor solutions to fit into customer’s everyday lives.”
Beyond relevant insights for new home buyers and sellers, the survey also revealed findings that should encourage Americans to take a closer look at their own security behaviors:
- Americans feel safe, but may take safety for granted: While Americans surveyed rate their home safety an average of 85 out of 100, less than one-third (30%) of those polled who own a security system actually turn it on at all times, and only 6 in 10 own carbon monoxide detectors.
- Paper shredder or security system – which gives more peace of mind? While more than half of those surveyed (56%) say they’re concerned about the security of possessions in their home, and while 72% of parents polled say they’re concerned about the physical safety of children in their household, the majority of Americans surveyed are more likely to have a paper shredder in their home (65%) than a security and automation system (29%).
- How well do you know your neighbor? Rather than installing a home automation and security system, over two-thirds of respondents trust their neighbors to keep an eye on their home while they are away. Security systems like ADT Pulse® come with 24/7 monitoring – a good thing since more than half of home burglaries occur during the day (53% in 2011) when you and your neighbors may be at work or away, compared to only 27% at night.
- National safety knowledge has significant room for improvement: America’s knowledge of national safety and security facts and information is alarmingly low. When quizzed on a series of national security and safety questions, survey results showed that the average American scored 1.6 out of 5.
- Door Locks Aren’t Always Utilized: Even though locking doors and windows seems like an obvious security measure, Americans don’t lock their doors consistently when they’re away. With ADT Pulse, you can check on your home from work and remotely lock and unlock your doors as needed.
Whether you’re buying, selling, or looking to make necessary home improvements this spring, a home monitoring system like ADT Pulse may make your home more attractive to potential buyers and more secure so you can protect what matters most. To learn more about the ADT Pulse system, please visit: www.adtpulse.com.